We like big butts, and we cannot lie. The numbers don’t, at least. Butts are going up everywhere according to the American Society of Plastic Surgeons (ASPS). Brazilian butt lifts are up 36% from the year 2014-2015 alone. And a whole 252% from 2000-2015. The shifting away from large busts and aiming towards the junk in the trunk has been said to be inspired by curvaceous celebrity beauties like, Kim Kardashian, J-Lo, and Instagram phenomenon and fitness model Jen Selter. Advancements in fat harvesting and transfer techniques now enable the use of the patient’s own fat to plump your rump with an all natural look and feel. Buttock implants may be the only option for certain patient populations, like those that lack enough fat necessary to perform a BBL. Squats and deadlifts are and always will be your backside’s bff and key ingredient for building a bigger booty the natural way. Sometimes genetic blessings are lacking in that department, and a surgical route may be necessary to achieve the full potential of your desired look. All in all, it is a #bootyfull thing women are embracing curvy behinds.