These advancements are great news for plastic surgeons, as well as the patients looking for nonsurgical options to achieve their aesthetic goals. Statistics from the American Society for Aesthetic Plastic Surgery back up this claim. The year 2014 saw 8.9 million nonsurgical procedures performed, compared to just over 740,000 in 1997.
Innovations in Cosmetic Procedures
Each year we seem to get at least one revolutionary new procedure that patients flock to, one that produces such amazing results that it quickly becomes a mainstay.
Expectations for Nonsurgical Procedures in 2017
One nonsurgical option that burst onto the scene and quickly became one of the world’s most popular procedures is Botox. This injectable has been popular since the early 2000s, but that hasn’t kept its makers from looking for ways to take Botox in new directions.
Expect to see greater testing in topical Botox applications, such as creams and serums. These are even less invasive, as they don’t require an injection. One drawback is that results aren’t immediately visible, but plenty of patients will appreciate this option.
Hitting the scene in 2016 was Kybella, an injectable that destroys fat cells under the chin, and patients raved about the results. At this point, Kybella is the only product that destroys a double chin without surgery. In fact, it’s the only fat-destroying injectable period. Expect even more people to sign up for Kybella in 2017.
Speaking of innovative procedures that perfect yesterday’s cutting edge technology, SculpSure is probably going to be huge. This laser treatment uses heat to destroy fat cells, with a revolutionary applicator that makes subtle contouring possible (its predecessor, Cool Sculpting, is effective but often creates a “shelf” effect due to it vacuum-type application).
How Nonsurgical Procedures Support Plastic Surgery
Patients may choose nonsurgical alternatives to help maintain the results of their surgeries, or to augment them. This is particularly true with procedures of the face, such as facelifts and eyelifts. Laser procedures and injectables are two effective means of supplementing these surgeries.
These noninvasive options have also greatly broadened surgeons’ options in meeting their patients’ aesthetic goals. With a lower cost, the available pool of clientele expands significantly. In addition, many patients who shy away from the idea of surgery are often more open to one of these noninvasive procedures.
Allowing Patients to Lead the Way
As technology advances, and consumer demand grows, the plastic surgery industry keeps responding, continually providing newer and better options.